Customer Acquisition Cost
-8%
$142
Customer Lifetime Value
+22%
$8,400
Churn Rate
-0.4%
2.1%
Net Promoter Score
+5
72
Sales Win Rate
+6%
38%
Avg Sales Cycle
-3d
18 days
Sales Pipeline
Lead
$86,40024
Qualified
$58,80014
Proposal
$42,0008
Negotiation
$28,5005
Closed Won
$18,2003
Revenue by Channel
Direct Sales
48%$18,400
Referrals
30%$11,500
Inbound
15%$5,800
Partnerships
7%$2,500
Team Performance
A
Alex K.
Sales Lead
$18,400
94% tasks
98
M
Maria S.
Account Mgr
$12,800
87% tasks
91
J
James T.
Sales Rep
$9,200
76% tasks
82
P
Priya N.
BizDev
$8,100
71% tasks
78
Growth Metrics
MoM Revenue Growth
Target: 15%
12%
New Customers
Target: 80%
71%
Retention Rate
Target: 90%
94%
Upsell Rate
Target: 50%
38%